We travel, initially, to lose ourselves; and we travel, next, to find ourselves.

- PIco Lyer

Samantha's Story

As a perpetually curious person, I’ve always been fascinated with other cultures and ways of life. As a child I would get lost in stories, transporting myself around the world with the turn of a page. As soon as I was old enough to hit the road, I traveled cross-country from NJ to CA, finally getting to make some stories of my own. And I haven't slowed down since.  

For the last decade I have been working with hospitality, tourism, food & beverage businesses, helping them get their story out to the world. But what I started to notice is that many brands are suppressing their story. Ignoring their individuality. Not playing up their unique personality.

In the commoditized world of travel & leisure, in a world where people's demands, desires, and expectations are rising, blending in is the last thing businesses can afford to do. I believe all businesses in this industry have a standout story in them, and that your brand can be a catalyst for wellbeing, connection, curiosity, culture, play, and self-discovery. 

Ways We Can Work Together

It's time to bring your story to life and start saying something bigger, better, bolder. Today’s travel & leisure customer is much less about where they want to go and what they want to do, but how they want to feel & who they want to become. This means your marketing communications speak to their deeper desires and evokes the right emotions. 

With the average hospitality & tourism website conversion rate at less than 1.75%, my goal is to help hospitality & leisure experience businesses tell a standout story that sells and gets people booking direct. If over 98% of people are visiting your website and not booking, then the value of your experience is not clear to them. You are not speaking to their motivations clearly enough - which is what we're all about here at Standout Storytelling!


The programs below are ideal for any business looking to attract more travel & leisure customers and guests. This includes any travel & leisure experience, independent lodging & inns, destination restaurants, wineries & distilleries, markets & shopping villages, as well as wellness centers & retreats. 

In need of more support? Here are some other ways we can work together. 

We have the vision & strategy to bring to life experiences that foster moments for connection, curiosity, play, and self-discovery for your hospitality guests. Our process enables you to unlock your brand's highest potential by creating unique experiences that align with your values, infuse sense of place & local culture, take into consideration trends, and stir up the right emotions for your guests.

  • Experience Advising & Creative Direction 

  • Brand Positioning & Story Strategy

  • Customer Journey & Touchpoints

Established in 2011, Amore Social started as a social media marketing agency and has evolved over the years to help brands tell their stories in more compelling ways. We have helped many hospitality & leisure brands get the attention their story deserves. With creative content creation & strategic storytelling, our clients see great results through their online communications. 

  • Social Storytelling & Engagement

  • Collaboration & Influencer Campaigns 

  • Community Building & Loyalty 

Standout Storytelling was created to inspire hospitality & leisure experience brands to think more deeply about the story they're telling - both on and offline. With a focus on customer and guest wellbeing, we have developed the tools to help experience brands create more compelling stories and exceptional experiences. Subscribe to our weekly newsletter to receive the secrets to sensational storytelling for greater success. 

© 2020 Amore Social