elevate your experience to something meaningful through the power of story.
This is where storytelling moves beyond a mere social media post, headline, or 'about' page. Where narratives come to life through enticing experiences & meaningful moments that enhance your visitors and guests' wellbeing.
Here you will learn how to creatively evoke emotion through the senses & sense of place, cultural cues, symbolism, personality, voice, and more. This is how you move your story from its flat one-dimensional state, to something interactive and truly inspiring!
When done right, the story becomes a strong competitive advantage and breaks brands free of the homogenous, cookie-cutter trap. Brands that take this approach (versus standard storytelling) grow revenue and operating income faster, from a lower media spend.
Warning! This is not a safe space for brands looking to play it safe. We speak for the voice of the modern day visitor and guest who is seeking more. Seeking...
So if you're ready to begin building out your narrative beyond your web copy, and really start telling a more impactful, purposeful story, you're in the right place.
after a decade of social media marketing, I have found that most brands are telling the wrong story.
When someone is seeking out a new & exciting experience, the main question on their mind is: what's in it for me? How is this experience going to make me feel, or better yet - change my life and take me one step closer to the person I desire to become?
However, most brands are so focused on telling their origin story. Do you see the disconnect? The spotlight can't be on your brand, it must be on your visitor, guests, and what awaits them.
In order to do this, you need to get crystal clear on how your story delivers value and takes visitors & guests from where they are (point A) to where they desire to be (point B).
THIS is the narrative you need to be building out across the entire visitor journey!
What feelings and emotions does your story spark? Are you immersing your visitors & guests into a narrative that leaves them feeling inspired & flourishing, or unfulfilled?
Every moment matters. From the moment someone discovers your experience, to the moment they leave. This journey is the passionate, purpose-driven story you need to refine, elevate, and add a hefty dose of magic to.
Our industry is at a crossroads. Brands that lack a strong value system, that aren't clear on their virtues & merit, they will slowly fade away. Only the experiences & properties with strong perspectives, personalities, and dedication to exceeding expectations will thrive as the rising generations' priorities evolve.
What is it going to take to rise with them? As Neil Jacobs (CEO of Six Senses) says: hospitality without some kind of narrative is not going to work anymore. It’s about having a belief system around what you do.
Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it. And that is what I'm here to help you uncover... on top of everything else!
Excited to have you along for this journey.
If you want to go beyond learning and need guidance and support bringing your story to life, The Storied Experience is where you you'll want to head over to next. We have the vision & strategy to bring to life experiences that foster moments for connection, curiosity, play, and self-discovery for your visitors & guests. Our process enables you to unlock your brand's highest potential by creating unique experiences that align with your brand values, infuse sense of place & local culture, take into consideration trends, and stir up the right emotions for your guests.