for Hospitality, Travel & Leisure Experiences

Standout Story

start speaking your ideal customer's language with an emotion-evoking

The average conversion rate for tourism and hotel websites is less than 2%. If 98% of people are visiting your website and not booking direct, then the value of your experience is not clear to them. You're not speaking to their desires clearly enough!

When you read through your website and social media content, does it stir up strong emotions? Does it pick you up out of your current setting and place you into the experience? Because that's what storytelling does. 

When you start focusing your marketing efforts on emotion & motivation over rational & logic, your message becomes naturally empathetic and engaging. It says to potential customers and prospective guests: we get you.

And that is the first step in creating high-value, loyal patrons of your experience. People who feel “emotionally connected” to a brand are on average 52% more valuable than even those who felt HIGHLY satisfied. And not only do they spend more, they're also 3x more likely to recommend your experience.

By simply talking about who you are and what you offer, you're taking an extremely rational & logical approach to marketing.


But hospitality and travel experience purchases are anything but logical - these are emotional investments.  

We don’t go on a cultural adventure because it makes us feel safe.


We don’t take a creative workshop because it makes us feel secure.


We don’t choose the luxurious retreat because it’s a roof over our heads.

We don't go to the gorgeous vineyard because it quenches our thirst. 

(Okay maybe some of us do!)

Because it's not about throwing more money at advertising - it's about getting the people who are already visiting your website booking and then telling everyone they know how amazing it is!

Keep scrolling for two great ways we can work together. 

group training

Standout Story In A Day

In this half-day workshop we will work together to build your brand’s irresistible standout story, focusing on using the experience archetypes to create marketing communications that resonate with your ideal customer. You will create an impactful narrative and compelling language that you can use on your website, social media, and email marketing.

strategic plan

Your Standout Story Strategy

For those who would rather have their story handed to them in a neat package, this is for you! You will receive a personalized strategic plan to selling your experience with the help of story.  First we will hop on a 90-minute strategy call to uncover the important elements of your story. A week later, you will receive a 15-page strategic plan including compelling copy.

During this 4-hour live online workshop, I will walk you through...

  • Uncovering your unique backstory and competitive advantage 

  • Determining which of the 9 travel & leisure archetype(s) are most suited for your experience, and a deeper dive into their motivations, personality, and more.

  • Creating storied website copy that really hooks people in before they get a chance to move onto your competitor's sites. Get ready to channel your inner creative writer!

  • Ways to emotionally engage your social media followers and make your social storytelling efforts so much easier.

Bonus! I don't want to leave you hanging nor do I want you to rush through this process. So the day after our workshop, I will be responding to questions and providing feedback to all participants via email. 

Your Investment: $397 (one time payment) 

Your strategic plan includes but is not limited to...

  • A deep psychographic profile of the type of customers that you’re looking to attract.

  • Emotionally-engaging copy for your website and marketing communications, written with your ideal customer desires in mind.

  • Social media storylines that will make creating content so much easier and engaging, along with tips for telling a story that stands out in the noisy feed.

  • A list of small yet impactful strategic tweaks you can make on your website to make your experience narrative even more captivating to your ideal customer.

Bonus! After you receive your strategic plan, we'll have the opportunity for a 60-minute call where we can dive deeper into anything in your strategic plan that you may need clarification on.

Your Investment: $1500 (2-part payment is available) 

Either of these options are a great fit for you if... 

  • Your website is an important part of your sales funnel, but it's currently not cutting it. Your conversion rate is low and people aren't spending very much time on your site. 

  • You want to position yourself as THE ultimate ________ experience or destination, a no-brainer choice for your ideal customers or guests. 

  • You feel like a best kept secret and you're tired of saying the same thing as everyone else. You know your experience is so much more than your current marketing is giving it credit for. 

  • You know that storytelling is powerful beyond measure, but you aren't really sure how to take traditional storytelling and apply it to your business in an impactful way. 

Choosing What's Right For You

Standout Story in a Day is more suited for people who feel comfortable expressing themselves creatively and working in a group setting.


You don't have to be a copywriter - I will be right there with you to guide you and provide you with proven storytelling formulas that work. But you do have to be comfortable writing!


I structure the workshop in a way that keeps everyone focused on what really matters when it comes to creating marketing communications that sell your experience.


But ultimately you will know best when deciding which program is correct for you. 

The group training requires 4 participants, so click the button below to save your spot & as soon as enough people have expressed interest, we will get a workshop booked!

If one-on-one personalized attention is more your style, and you'd rather have the creative work completed for you, then you're going to LOVE the Standout Story Strategy!


I have structured it in a way that our time together gets right to the heart of your story without having to spend all your time 'figuring it out'. 

No matter which you choose, you will benefit from my years of studying travel & leisure behavior, storytelling, and my eye for what makes an experience worth talking about.

Ready to start working together? Click the link below to take the next step!

We travel, initially, to lose ourselves; and we travel, next, to find ourselves.

- PIco Lyer

Samantha's Story

As a perpetually curious person, I’ve always been fascinated with other cultures and ways of life. As a child I would get lost in stories, transporting myself around the world with the turn of a page. As soon as I was old enough to hit the road, I traveled cross-country from NJ to CA, finally getting to make some stories of my own. And I haven't slowed down since.  

For the last decade I have been working with hospitality, tourism, food & beverage businesses, helping them get their story out to the world. But what I started to notice is that many brands are suppressing their story. Ignoring their individuality. Not playing up their unique personality.

In the commoditized world of travel & leisure, in a world where people's demands, desires, and expectations are rising, blending in is the last thing businesses can afford to do. I believe all businesses in this industry have a standout story in them, and that your brand can be a catalyst for wellbeing, connection, curiosity, culture, play, and self-discovery. 

It's time to bring your story to life and start saying something bigger, better, bolder. Today’s travel & leisure customer is much less about where they want to go and what they want to do, but how they want to feel & who they want to become. This means your marketing communications must speak to their deeper desires and evoke the right emotions. 


I especially love working with business owners and marketing teams of travel & leisure experience, independent lodging & inns, destination restaurants, wineries & distilleries, markets & shopping villages, as well as wellness centers & retreats. 

In need of more support? Here are some other ways we can work together. 

We have the vision & strategy to bring to life experiences that foster moments for connection, curiosity, play, and self-discovery for your hospitality guests. Our process enables you to unlock your brand's highest potential by creating unique experiences that align with your values, infuse sense of place & local culture, take into consideration trends, and stir up the right emotions for your guests.

  • Experience Advising & Creative Direction 

  • Brand Positioning & Story Strategy

  • Customer Journey & Touchpoints

Established in 2011, Amore Social started as a social media marketing agency and has evolved over the years to help brands tell their stories in more compelling ways. We have helped many hospitality & leisure brands get the attention their story deserves. With creative content creation & strategic storytelling, our clients see great results through their online communications. 

  • Social Storytelling & Engagement

  • Collaboration & Influencer Campaigns 

  • Community Building & Loyalty 

Standout Storytelling was created to inspire hospitality & leisure experience brands to think more deeply about the story they're telling - both on and offline. With a focus on customer and guest wellbeing, we have developed the tools to help experience brands create more compelling stories and exceptional experiences. Subscribe to our weekly newsletter to receive the secrets to sensational storytelling for greater success. 

© 2020 Amore Social