The Spellbound


Check your logic and rules at the door. The Spellbound is an experience designed for dreamers, where imagination and magical possibilities abound.


This intuitive experience archetype shows us what transformation is all about. It attracts travel & leisure customers who are motivated to awaken and experience life in ways no one thought imaginable. 

Disney is often cited as the quintessential Spellbound archetype because of the brand's ability to make dreams come true for people of all ages. Dancing teapots? There's nothing too whimsical or weird for this brand or its customers. 

But more importantly, these are enchanting experiences designed to have a profound impact on society, moving us into the unknown only to come out the other side and share our stories of renewal. 

This is just a taste of what The Spellbound experience archetype is all about! Does it resonate with you?


Do you feel like your brand story and experience embody any of these values or ideals?


Do you feel like you attract the type of person that is drawn to this sort of experience?