The Innocent


Nostalgia, whimsy, play! The Innocent is at its best when it allows people to embrace their inner child and escape the demands of adulthood. 

This is not a place where travel & leisure customers have to make the hard decisions or worry about obligations. The only thing on their 'to-do' list should be whatever brings them cheer - plain & simple. 

The Innocent brand is the voice of carefree optimism, tuning out anything that might rock the boat.


This helps to create an atmosphere that fosters tranquility, ease, and wonder. 

The Innocent is easily impressed but just as easily disappointed. If you stick to keeping bad vibes out, attaining the trust & loyalty of these customers will be a piece of cake. 

This is just a taste of what The Innocent experience archetype is all about! Does it resonate with you?


Do you feel like your brand story and experience embody any of these values or ideals?


Do you feel like you attract the type of person that is drawn to this sort of experience?


Standout Storytelling was created to inspire hospitality & leisure experience brands to think more deeply about the story they're telling - both on and offline. With a focus on visitor and guest wellbeing, we have developed the tools to help experience brands create more compelling stories and exceptional experiences.

Are you ready to build your Standout Story?

To begin integrating emotional & behavioral intelligence, storytelling, and guest experience into your business, learn more about the new Standout StoryBuilding course!

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