The Explorer


Challenges unbound, The Explorer makes adventurous travelers feel alive and gives people something extraordinary to discover. 

This brand embodies what it means to be a courageous free spirit on a mission (whatever that mission may be)!

It's a place to experience that rush of being on the cusp of the unknown. 

These experiences are not just for adrenaline junkies or backpackers. It's more about escaping the boredom and monotony of day to day life. It's for anyone with a bad case of wanderlust!  

This is something any experience brand or destination can bring to life for travel & leisure customers. Just don't fall into the commoditization trap - once the Explorer has gotten to the top of the mountain, they are ready for the next big thrill. So give them something novel to be a part of. 

This is just a taste of what The Explorer experience archetype is all about! Does it resonate with you?


Do you feel like your brand story and experience embody any of these values or ideals?


Do you feel like you attract the type of person that is drawn to this sort of experience?


Standout Storytelling was created to inspire hospitality & leisure experience brands to think more deeply about the story they're telling - both on and offline. With a focus on visitor and guest wellbeing, we have developed the tools to help experience brands create more compelling stories and exceptional experiences.

Are you ready to build your Standout Story?

To begin integrating emotional & behavioral intelligence, storytelling, and guest experience into your business, learn more about the new Standout StoryBuilding course!

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