Get ready to rise to exceed the desires of today's hospitality & leisure visitor...in the most creative & lucrative way possible. BE the buzz you wish to see in the world!
An online educational experience
The future of hospitality & leisure is meaning-ful, play-ful, and full of magic!
In this online educational experience, you will learn how to create a compelling, storied experience with more meaning, more personality, more value, and more magical moments for guests & visitors.
The result? More word of mouth, more lifetime customer value, and greater ease drawing the right people in. Less throwing money at advertising and OTAs.
Here's why: It pays to put people's desires & needs first. Wellness tourism is expected to reach $808 billion this year, but wellness is more than just smoothies & yoga. In this course, we explore what really contributes to people's wellbeing and drives them to book.
Now through the end of May, the course is being offered through a mult-tier 'pay what you can' structure to help businesses experiencing financial hardship. The course will go up to its full investment price on June 1st.
THe Perfect Program For...
Boutique Lodging & Inns ● Travel & Leisure Experiences
Wineries & Distilleries ● Destination Dining
Markets & Shopping Villages ● Wellbeing Centers & Retreats
In MODULE ONE explore: What does your brand stand for? What’s the story you’re trying to convey and how do you do it in your own unique, personality-packed way? In this module we cover your brand energy and help you uncover your brand's archetype(s).
In MODULE TWO we explore: What motivates people to book? What's driving their decisions when they are seeking out experiences and activities? What does it take to stir up the positive emotions that move them into action? Get ready to understand your visitors & guests on a much deeper level.
In MODULE THREE we explore: What sense of place can you integrate deeper into your experience? How can you engage all the senses in more culturally engaging ways? Module three gives us a multi-faceted look into what it takes to become a cultural hub and direct portal to the authentic local landscape.
In MODULE FOUR we explore: What transformation do you want your experience to lead to? How does your experience contribute to someone’s wellbeing & happiness? Join us inside to explore the 6 Wellbeing Keys and how they get people talking and spreading the word about your experience.
In MODULE FIVE we explore: How can you communicate the story of your experience in emotionally evoking, entertaining and enlightening ways across the entire journey? In this module we use the secret story strategy used by great brands to bring your story to life.
In MODULE SIX we explore: What does a magnetic marketing campaign that stands out look like for you? How can you begin to tell your story in more captivating ways that result in greater engagement? The final module teaches you how to communicate your story with personality.
"This course is adding extreme VALUE to the beginning stages of mapping out my entire guest experience, and asking me the right questions about how I am evoking emotion with all stages of the journey. I absolutely loved going through the research you provided, it was like hitting a gold mine during this planning stage. Thank you for putting together this course, digging deep and delivering it in such an enticing and gripping way!" - N.H.
Get the support you need, no matter your budget.
Everything you learn in this course is based off of my Storybuilding Framework process that combines storytelling, emotional & behavioral intelligence, placemaking, and experience design. It is the result of thousands of hours of research, thousands of dollars in education, and a lot of strategic brainpower to bring all of the puzzle pieces together into this amazing collection of wisdom and creative strategy.
I have no doubt you will walk away with not only fresh ideas for making your brand stand out to your dream guests & visitors, but also a solid plan for an experience that enhances everyone's wellbeing (including yours and your team's)!
The best part? You can access it at whatever price point you feel comfortable investing right now. I have set up multiple price points, starting at just $25, during our time self-isolating due to the global pandemic. Please choose the price that works with your budget.
No matter which price you choose or when you decide to join, you will get access to the entire course! The price will go up to $444 after June 1st. Click the button below to get access! Once you sign up, you will automatically be sent your own personal login to access the course material that is yours for life.
I'm Samantha! After a decade of helping local hospitality & leisure brands transform their social media marketing, I'm turning my attention towards helping brands worldwide become irresistible to visitors & guests everywhere.
What does countless hours on social media lead to? When you’re paying attention and listening, a lot of valuable insight. I have heard and seen it all. I’ve witnessed what excites and attracts people, and I’ve observed what bores and repels people. I sit quietly and pay attention to each generation as it changes and evolves. The last decade of marketing for me has been a study in what people really want! And helping my clients align their marketing to their customers' desires.
You know what you also see a lot of when you’re on social media 24/7? A lot of the same old message and a lot of shameless promotion. Each business starts to look like the last. Remove the name and logo at the top of the post, and you’d be hard pressed to name the brand that shared it.
This led me to asking why? Why did every business have the same thing to say? What was that about? The answer was perfectly clear: if your experience is just like your competitors, you’re going to sound a lot like your competitors. And as an avid consumer of travel & leisure experiences, I knew deep down this was true.
When was the last time an experience really WOWed me? When was the last time I felt a deeper connection with a brand?
When was the last time I left feeling like I had just experienced something truly meaningful?
So I set out to learn everything I could about the experience economy, storytelling, and how I could help brands turn this somewhat ambiguous marketing jargon into strategies that even the smallest business can implement.
When I'm not helping my clients, I'm out exploring! By age 15 I had already traveled cross-country, from NJ to California, checking off many of the most amazing sites the US has to offer. And now I have dedicated my life to seeing the rest of the world, one destination at a time. My thirst for adventure gets stronger by the minute. I travel to explore other cultures through culinary pursuits, nature & agriculture, music & theater, and whatever other surprises come my way.
I look forward to guiding you on this journey of creating a brand and experience that fulfills you and your customers on all levels!