group training

Standout Story In A Day

In this half-day workshop we will work together to build your brand’s irresistible standout story, focusing on using the experience archetypes to create marketing communications that resonate with your ideal customer. You will create an impactful narrative and compelling language that you can use on your website, social media, and email marketing.

This is best suited for people who feel comfortable expressing themselves creatively and working in a group setting. I structure the workshop in a way that keeps everyone focused on what really matters when it comes to creating marketing communications that sell your experience.

During this 4-hour group online workshop, I will walk you through...

  • Uncovering your unique backstory and competitive advantage 

  • Determining which of the 9 travel & leisure archetype(s) are most suited for your experience, and a deeper dive into their motivations, personality, and more.

  • Creating storied website copy that really hooks people in before they get a chance to move onto your competitor's sites. Get ready to channel your inner creative writer!

  • Ways to emotionally engage your social media followers and make your social storytelling efforts so much easier.

Bonus! I don't want to leave you hanging nor do I want you to rush through this process. So the day after our workshop, I will be responding to questions and providing feedback to all participants via email. 

Your Investment: $397 (one time payment) 

The group training requires 4 participants, so click the button below to get on the waiting list for the next one! 

Standout Storytelling was created to inspire hospitality & leisure experience brands to think more deeply about the story they're telling - both on and offline. With a focus on visitor and guest wellbeing, we have developed the tools to help experience brands create more compelling stories and exceptional experiences.

Are you ready to build your Standout Story?

To begin integrating emotional & behavioral intelligence, storytelling, and guest experience into your business, click the button to learn more about the ways we can work together. 

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