Spring Forecast


Wildflowers Gone... Wild

There's More to Do Than Simply Tiptoe Through The Tulips

People have been traveling to see the Lavender in Provence and the Cherry Blossoms in DC for many many years. But we were wondering... how can we take flowers beyond their visual delights? Can we live, breath, and eat the abundance of wildflowers slated to bloom this spring?


You can at the Crested Butte Wildflower Festival, a week-long celebration of wildflowers in Colorado. In July they offer over 200 wildflower-based programs beyond hikes and walks. Locals and travelers alike can participate in art workshops, photography classes, culinary & medicinal, garden tours, and birding & butterfly experiences.

Or if you’re on the East Coast, you can make botanically inspired jewelry and learn how to arrange flowers like a pro with Longwood Gardens. With over 1,000 acres of gardens, woodlands, and meadows in the Brandywine Creek Valley of Pennsylvania, you could spend all day exploring and still not see all the floral beauty. 


Better yet, if you’ve been dying to make your way out to Western Autralia, there are 6-14 day itineraries that revolve around, you guessed it, wildflowers throughout the outback. You’ll find some of the world’s rarest wildflower treasures under towering peaks along the coast. Be dwarfed by tall-tree giants and dazzled by ancient forests in bloom.

Creative Collective

With flowers, you get all the happy brain chemicals at once: dopamine, serotonin, and oxytocin. And you just thought they were pretty to look at, right? Turns out these chemicals are triggered at the sight of flowers because back in the good old days for our hunter-gather ancestors, they signaled the coming of abundance after a hungry winter. Once they evolved as a social symbol for trust, and conveyed a respect for fragility, the meaning of flowers evolved even greater. So find ways to incorporate them into everything you do, from scattering them into your morning crepes or into your bath soak. 


More Ideas for Hospitality & Travel Providers

  • Collaborate with: arboretums and local floral designers

  • Host pick-your-own and floral arranging classes

  • Seed packets make a great takeaway for customers!

  • Host a nature hike? End it with a fun flower-pressing workshop

“I felt my lungs inflate with the onrush of scenery—air, mountains, trees, people. I thought, ‘This is what it is to be happy.’” 

- Sylvia Plath


Earth-Friendly Fashions

All Signs Point To Sustainability

Sustainable fashion has come a longgg way. We’re finally getting to a point where there are more and more sustainable fashion brands making it to the mainstream. Take Reformation, which is now available in some of the top department stores. Allbirds are on everyone’s feet, and even sustainable bathing suits are coming around. Heck, the world’s first sustainable fashion museum just popped up in Amsterdam!

But the fashion world has been slow to adapt their products to experiences, which could be the next frontier. More pop-ups, more hands-on workshops with designers, and more immersive opportunities to learn about textiles and eco-friendly processes. Because wouldn't you know it -- it really does make us happier to support the environment

Leaders in the experience space include Maiyet Collective, a brand that plays host to a series of bespoke designer-maker events, interactive workshops, educational discussion/story-telling events in and around London, which you can find on their website. In February they had all kinds of cool experiences, from crochet parties to a panel discussion on the creative potential of fashion and textile industry waste. 

In Chicago, the One of a Kind Show in Chicago (Spring: April 26-28th) draws in a range of sustainable clothing and eco-friendly accessory designers. We're loving this colorful wearable art from Muro Jewelry, one of the designers exhibiting this spring. 

And popping up in Toronto in May 3+4, INLAND highlight's Canada's best emerging designers. 100% of all collections presented at INLAND are ethically made or manufactured in Canada, which is impressive considering how many brands they attract to the show. 

Creative Collective

And as we enter spring, it makes a lot of sense to start looking at sustainable fabrics like linen, hemp, and cork. But a big part of sustainable fashion is also the vintage and upcycled aspect of it. When you can reuse-recycle instead of buying new, you’re being the most sustainable you can be! Make a statement by incorporating sustainable fashion into your spring adventures this season. These fun & stylish outings that will have you sporting the most environmentally friendly fabrics and materials. 


More Ideas for Hospitality & Travel Providers

  • Collaborate with local jewelry designers to organize sustainable jewelry making workshops

  • Host your own pop-up with sustainable designers or vintage fashion curators, and have your staff model the fashions instead of their typical uniform for a week 

  • Organize vintage shopping trips with pro stylists, helping your customers navigate the world of vintage gems


Mushroom Madness

Mushrooms Are Having a Moment

These are not your mother’s button mushrooms, my friend. The first time we saw mushroom coffee, we were like, what? Reishi, chaga, lion’s mane…  you won't find these mushrooms at your typical grocery store! What's the deal?

Studies have found these "magical" mushrooms are great for lowering anxiety and supporting the adrenal glands. Geranium, also found in mushrooms, enables the body to use oxygen more efficiently while reducing damage caused by free radicals. 

AKA, they are so dang good for you. And they are not just being sold in 'coffee powder' but they are also seem in liquid form, often blended with other adaptogens.


Adaptogens (noun): (in herbal medicine) a natural substance considered to help the body adapt to stress and to exert a normalizing effect upon bodily processes.


Would you dare drink a mushroom latte if it looked this good? How about some Gingergrass CBD drops with chaga mushroom? You can't taste the mushrooms, promise! 


As these mushrooms hit the mainstream with a focus on wellness, we also see foraging chefs starting to integrate them into their dishes. And speaking of,  spending time in the forest looking for mushrooms is a fun way to get outside this spring! Depending where you live or travel to, you could find morels, or chanterelles later in the season. Foraging can be such a rewarding experience, but we don’t recommend going alone. Here are some great experiences across the United States... just don't Google mushroom experience, because it's not the kind of experience that you're going to want to bring the kids on. 

If you're ever in the Loire Valley, you should check out the underground mushroom farm with 16,000-square-foot village at Cave des Roche. "Really? Who would go to an underground mushroom farm?" This girl. And in Greneva, Greece, there is an entire mushroom town full of folklore exhibits, beautiful stone bridges, and, you guessed it, mushroom picking. It is estimated that more than 1,300 different species of mushrooms grow in Grevena. Not exactly what you'd expect from Greece, but it's a beautiful spot for nature-lovers and off the beaten path. 

More Ideas for Hospitality & Travel Providers

  • Collaborate with local foragers to host an outing, then make a mushroom meal with what was found

  • Bring in a wellness expert to talk about the healing powers of mushrooms and make mushroom remedies

  • Put mushrooms on display like this one artist did! 

Tea Time!

Happily Ever Hygge