This is story-building, not story-telling.
If you are marketing an experience, property, or destination, your first job is to create a compelling experience that tells your brand story. An experience people are eager to be a part of!
Your second job is to is to paint a picture of that experience and transport people into it. To give them a preview of what your experience is all about. People don’t book with their rational brain... they book with their emotions, beliefs, aspirations, and imagination.
if you’re only paying attention to how your story plays out in your online marketing, you’re only paying attention to half the picture.
These resources will guide you through the story-building process across the entire visitor & guest journey. Enjoy!