Creating your own

word-of-mouth

Worthy story

This resource library was created to guide you and support you in creating a standout story for your brand! Here you will find a mix of free and paid resources created specifically for hospitality, travel & leisure experience brands. 

But first, a little backstory and introduction into my perspective and approach. 

I have spent the last few years asking myself: What makes an experience remarkable and worth talking about? ​After observing hundreds of 5-star experiences across many different destinations, and studying what people really want out of their hospitality, travel & leisure experiences, I have determined the 3 pillars of a memorable guest experience. These are experiences that are...

Culturally immersive, encourage play, and create thoughtful and comfortable spaces to retreat. 

 

But without aligning these efforts to your experience's unique story and identity, the overarching experience can feel disjointed and inauthentic.

 

That's why I always take the strategic steps below, because everything builds off of each other. Positioning, perspective, personality, and promise are the ‘intangible’ strategic concepts that lead to your story (the heart of your experience) and guide your (profitable) tangible guest-facing experience: the collaborations, touch-points, programming, and talk triggers. 

positioning   

personality

story                         

touchpoints

talk triggers

EXPERIENCE

PROFIT

perspective                          

promise

collaboration               

programming

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Standout Storytelling was created to inspire hospitality, travel & leisure experience brands to think more deeply about the story they're telling - both on and offline. With a focus on customer wellbeing, we have developed the tools to help experience brands create more compelling stories and exceptional experiences. Subscribe to our weekly newsletter to receive the secrets to sensational storytelling for greater success. 

© 2019 Amore Social