The Experience Collective

Are you ready to learn how to thrive in the Experience Economy? To do what it takes to stand out and get booked up?


The Experience Collective is a group exclusively for business owners and marketers in the hospitality & leisure industry. For leaders who take pride in the experience they offer, but want to learn how to leverage storytelling and booking behavior. 

Do you ever feel like the juice isn't worth the squeeze when it comes to your marketing efforts?

If there’s one thing I have learned from a decade of social media marketing, it’s this:


social media is not the savior.

I say, let your brand story & experience do the selling for you.


Marketers & business owners so often jump into social media without consideration of their story, or what's really compelling people to book. This results in so much wasted time & money, and not to mention endless frustration and confusion around marketing in general. 

Ideas get tossed around, but nothing ever seems to really result in consistent customers or guests. 


Meanwhile, your magnetic story & experience will have people hitting the “book now” button faster than you can say but maybe we just need to use more emojis… 😆

Successful brands thoughtfully create a compelling story both on AND offline, first.

The captivating narrative they tell throughout every stage of the customer journey evokes powerful emotions, drawing people in with ease and generating incredible word-of-mouth for their business.

The Experience Collective (noun): 

 An online experience designed to guide you, educate you, inspire you, and provide you with the tools and strategies to become a destination and experience that gets booked up with ease. Basically, it's like having a strategic brand storyteller & experience advisor in your back pocket.   

What are the results you can expect from bringing your brand's story to life in a more strategic way?  

Dialing in & expanding your market

Begin attracting a more aligned, even affluent guest or traveler that shares your brand’s values and passions.


less competing on price

And more increasing the lifetime value of a customer – people who are emotionally connected to a brand are 52% more valuable.


desirable publicity features

The press will want to share your amazing story! Get featured in blogs & online publications that your ideal customer/guest is reading.

a word-of-mouth-worthy experience

What's it going to take to get people to shout from the rooftops about your experience? The answers to this question are inside the collective.


Improved morale across the board

Doesn't it feel good to be on top and ahead of the game? 🙌🏻

THe Perfect Program For... 

Boutique Lodging & Inns  Travel & Leisure Experiences

Wineries & Distilleries   Destination Dining 

Markets & Shopping Villages  Wellness Centers & Retreats 

Joining the collective at any level will get you access to:

online trainings & workshops

Every month members will be lead through a workshop that is designed to move the needle in your business. When you join, you will have access to all previous workshops and can participate at your own pace & style.


Workshops revolve around a common goal: how to attract more of your ideal guest while also bringing more fulfillment to everyone - your guests, your team, and YOURSELF!

Personalized strategic guidance

Join a group strategic guidance session! This is where I will spend time helping you with whatever marketing or guest experience obstacle you're facing in your business. Or post in the group to get more support from myself & fellow members.

Trendcasting & industry reports

You have questions, I have answers... and dozens of insightful industry reports. Every month we will review opportunities in the industry that your business could be taking advantage of. 

*Bonus* exclusive story checklist

Everyone who joins will get access to my one-of-a-kind story checklist that I have created to help business owners and marketers evaluate their story. This checklist can be used for your website, social media, and any other marketing initiatives.

Standard Member


Pro Member


Premium Member


1 Live Workshop

Library of Resources

1 Strategic Guidance Session

Industry Trend Reports 

Story Checklist

Unlimited Group Support

1 Live Workshop

Library of Resources

1 Strategic Guidance Session

Industry Trend Reports 

Story Checklist

Unlimited Group Support

1-hour private strategy intensive with business growth action list

1 Live Workshop

Library of Resources

1 Strategic Guidance Session

Industry Trend Reports 

Story Checklist

Unlimited Group Support

1-hour private strategy intensive with business growth action list

Monthly Story Campaign

Need help bringing your story to life on and offline? These campaigns are designed to create more demand and visibility for your experience. 

Every month we will create engaging, animated social storytelling content on behalf of your brand. You will receive a new strategic guide every month for visibility/collab/influencer opportunities. 

Take your experience to the next level!

Get the

support you need, no

matter your budget.

You will have a difficult time creating a desirable experience if you don't know what your ideal customers & guests desire. 

The Experience Collective is here to guide you through the steps you need to become the no-brainer choice for today's complex consumer.

If social media marketing isn't getting you the results you want, if throwing more money at advertising isn't bringing in more customers & guests, if you want to say sayonara to OTAs and start seeing more direct bookings, this is the program for you. 

Continuing to market something that is not 100% aligned to your ideal customers & guests' desires is like trying to heal a broken arm with a bandaid. If you're ready to receive strategic support...

The Experience Collective officially opens May 1st!


To join, click the button below. You will hear from me a few days prior to get you set up in the group.  

I'm Samantha! After a decade of helping local hospitality & leisure brands transform their social media marketing, I'm turning my attention towards helping brands worldwide become irresistible to visitors & guests everywhere. 

What does over 20,000 hours on social media lead to? When you’re paying attention and listening, a lot of valuable insight. I have heard and seen it all. I’ve witnessed what excites and attracts people, and I’ve observed what bores and repels people. I sit quietly and pay attention to each generation as it changes and evolves. The last 10 years of marketing for me has been a study in what people really want! And helping my clients align their marketing to their customers' desires. 

You know what you also see a lot of when you’re on social media 24/7? A lot of the same old message and a lot of shameless promotion. Each business starts to look like the last. Remove the name and logo at the top of the post, and you’d be hard pressed to name the brand that posted it. 


This led me to asking why? Why did every business have the same thing to say? What was that about? The answer was perfectly clear: if your experience is just like your competitors, you’re going to sound a lot like your competitors. And as an avid consumer of travel & leisure experiences, I knew deep down this was true. 


When was the last time an experience really WOWed me?  

When was the last time I felt a deeper connection with a brand? 

When was the last time I left feeling like I had just experienced something truly memorable? 


So I set out to learn everything I could about the experience economy, storytelling, and how I could help brands turn this somewhat ambiguous marketing jargon into strategies that even the smallest business can implement. 


When I'm not helping my clients, I'm out exploring! By age 15 I had already traveled cross-country, from NJ to California, checking off many of the most wonderful sites the US has to offer. And now I have dedicated my life to seeing the rest of the world, one destination at a time. My thirst for adventure gets stronger by the minute. I travel to explore other cultures through culinary pursuits, nature & agriculture, music & theater, and whatever other surprises come my way.


I look forward to guiding you on this journey of creating a brand and experience that fulfills you and your customers on all levels!

We travel, initially, to lose ourselves; and we travel, next, to find ourselves.

- PIco Lyer


Standout Storytelling was created to inspire hospitality & leisure experience brands to think more deeply about the story they're telling - both on and offline. With a focus on visitor and guest wellbeing, we have developed the tools to help experience brands create more compelling stories and exceptional experiences.

Are you ready to build your Standout Story?

To begin integrating emotional & behavioral intelligence, storytelling, and guest experience into your business, learn more about the new Standout StoryBuilding course!

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