Stories Give People a Reason to Book

Your story is a powerful way to create emotional ties with your customers & guests. And when upwards of 80% of people's decisions are influenced by emotions (not logic or reason), this is something all brands can’t afford to ignore. A good story draws you in, entices you, hold you captivated, and stirs up emotions. From the moment someone becomes aware of you, your narrative begins to work its magic, making them feel certain ways.

Stories have the ability to transport us and immerse us into a destination. Stories engage our auditory, olfactory, visual, sensory and motor cortexes. When crafted in the right way, words don’t just paint pictures; they create sensory experiences. It's less about who you are (although that is an important piece) and more about how you make people feel. It’s about expressing your unique personality and perspective in a way that gets people SO excited to be a part of it. Your story is the only way to give potential customers a taste of what your experience is really like!

Every brand story is 100% one-of-a-kind, but so many brands end up sounding like their competition and blending in. This results in undesirable cookie-cutter experiences that won’t survive in the new Experience Economy. Strong identities stir up emotions, compelling people to buy or book!

Which of the 9 experience archetypes (identities)

does your experience align with?

Free guide to experience archetypes - with bonus material!

Storytelling for hospitality & leisure experiences...

Gives your brand a charismatic personality & speaks to your brand’s value


Positions you desirably and increases the perceived value of your experience


Elicits real emotions and builds empathy to make people feel understood


Creates a strong bond with customers that leads to loyalty and word-of-mouth

learn more about how to create an impactful story:

Is your story speaking to your experience’s personality, values, perspective, value, transformation, culture, and sense of place? Marketing and storytelling for hospitality and leisure experience-centric brands such as lodging properties & hotels, restaurants & food halls, tourism activities, wineries & distilleries… it requires more than meets the eye. 

Any experience worth its salt has learned to beautifully integrate their identity, narrative, and destination to give travel & leisure customers a truly memorable experience throughout the entire customer journey. 

This isn’t just about using your words & beautiful imagery; there is an art to storytelling!

Standout Storytelling was created to inspire hospitality & leisure experience brands to think more deeply about the story they're telling - both on and offline. With a focus on customer and guest wellbeing, we have developed the tools to help experience brands create more compelling stories and exceptional experiences. Subscribe to our weekly newsletter to receive the secrets to sensational storytelling for greater success. 

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